Forrester named Kobie a Leader in The Forrester Wave™: Loyalty Platforms, Q4 2025 – designating us as a Customer Favorite and awarding the highest possible score in 21 of 27 categories.
Current Offering Criteria
Strategy Criteria
Why Kobie is a Leader and Customer Favorite, in Forrester’s words
“Kobie differentiates with data unification and identity management through its Panoramic Customer Profile™.”
“References rate Kobie’s capabilities very highly and call out Kobie’s culture of proactive guidance to optimize loyalty outcomes.”
“Kobie’s strategy is anchored in the belief that customers want “human-level” personalization.”
“A unique platform feature is its Agentic AI monitoring that reports accuracy across a host of metrics to ensure AI models are performing as expected – which in the future will be a table-stakes requirement as AI proliferates within platforms.”
"Kobie's roadmap reflects its desire to reimagine loyalty in an AI world with innovations like Bonnie™ (an AI assistant) and Kobie Loyalty Interaction Cues™ that support real-time personalization.”
