Forrester||CustomersNamed Us
A Leader...||A Favorite.
Loyalty technology is only as strong as the outcomes it delivers. We believe Forrester’s recent evaluation affirms why leading brands partner with Kobie–our bold vision, strategic depth, and AI-enabled, scalable technology that drive real, measurable impact.
Kobie was named the only Leader and Customer Favorite in The Forrester Wave™: Loyalty Platforms, Q4 2025, receiving the highest scores possible in 21 of 27 criteria. Paired with our placement as a Leader in Loyalty Services, we are the only provider recognized as a Leader across both waves.
Enterprise-grade technology to make loyalty your brand’s most powerful growth engine
Why Kobie is a Leader and Customer Favorite, in Forrester’s Words
“Kobie’s roadmap reflects its desire to reimagine loyalty in an AI world with innovations like Bonnie™ (an AI assistant) and Kobie Loyalty Interaction Cues™ that support real-time personalization.”
“Kobie differentiates with data unification and identity management through its Panoramic Customer Profile™.”
“References rate Kobie’s capabilities very highly and call out Kobie’s culture of proactive guidance to optimize loyalty outcomes.”
“Kobie’s strategy is anchored in the belief that customers want “human-level” personalization.”
"A unique platform feature is its Agentic AI monitoring that reports accuracy across a host of metrics to ensure AI models are performing as expected – which in the future will be a table-stakes requirement as AI proliferates within platforms.”
Strategic services to make every loyalty moment work harder for your brand
Why Kobie is the ONLY Leader in Loyalty Services, in Forrester’s Words
“Kobie’s distinct vision centers around a customer/brand value exchange and makes a clear case for loyalty as a priority across business functions.”
“Kobie’s robust and readily available network of tech, customer experience (CX), and rewards partners helps its clients meet consumers’ increased expectations for compelling and integrated customer experiences.”
“Kobie boasts the strongest current offering among the providers evaluated with excellent capabilities spanning CX and org design, offer management, and personalization.”
“Kobie’s data ethos differentiates all Kobie’s service offerings but makes its analytics and insights services and data processing particularly robust.”
One reference customer shared, “I have been blown away by Kobie’s strategic thinking, not just for our loyalty program but for larger loyalty within our ecosystem.”
Why Forrester?
In the crowded loyalty landscape, Forrester’s independent evaluation stands as the industry’s source of truth – a benchmark brands rely on to make the right business decisions.
Forrester helps marketers assess Loyalty Platform Loyalty Services providers, evaluating vendors on relevant criteria to ensure they find the right partner to fit their needs. That’s why we are proud to be named the only concurrent Leader in both Loyalty Forrester Waves.
Let us tell you more.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .
