Kobie recently weighed in with Loyalty 360  on the topic of data privacy regulations. As governments enact new data privacy laws and set forth regulations to protect consumers, some brands remain unprepared to meet the new requirements — unsure of what they must do to remain compliant and where to begin. With challenges spanning internal questions about data previously collected, how to continue interactions under the new regulations, and who within the organization should own the responsibility, it is no surprise that many brands have yet to form a cohesive strategy to adhere to and thrive under the laws that have been enacted and the ones to come. Kobie’s VP of Vendor Management, Data Privacy, Security and Compliance, Nicolle Schreiber, provided insights as to how we approach this with clients to ensure we are enabling compliance across the board. 1. Where do you think most brands and marketers fall in their understanding of data and privacy regulations such as CCPA, GDPR, etc., and their impacts on customer loyalty strategies? Data and Privacy regulations are an ever-changing landscape for both domestic and international companies. Due to this, brands and marketers can struggle with ensuring they are up to date with laws and regulations. … Continue reading Data Privacy Regulations – Is Your Brand Safe?