by Kate Hogenson | Jun 28, 2018 | Loyalty Strategy
During a loyalty program design session, you will almost always hear the phrase “the program has to be simple.” Marketers firmly believe that consumers want a simple program. But many of the biggest, most popular, and most engaging loyalty programs are anything but...
by Kate Hogenson | Feb 20, 2018 | Retail Archive
Most retailers concentrate all their energies on engaging new customers and creating short-term experiences that drive to the immediate next transaction, especially during recognized selling seasons like Spring Break, Back To School, or the critical Holidays. The...
by Kate Hogenson | Aug 9, 2016 | Entertainment Archive
Many marketers are madly looking for ways to leverage Pokémon GO such as offering discounts when a player spins the Photo Disc at a Poké Stop, hosting gym locations as McDonald’s plans to do, or using Pokémon themes in their marketing as JC Penney has done. There are...
by Kate Hogenson | Nov 24, 2015 | Retail Archive
X Fill out my Wufoo form! In today’s consumer-empowered environment, there is a trend toward customer choice; therefore, many retailers launching new loyalty programs opt for program structures that reward any form of payment from cash to credit to mobile payment. At...
by Kate Hogenson | Aug 14, 2015 | Loyalty Strategy
Marketers dread the moment that inevitably occurs in front of Senior Management when someone asks, “How much will revenue and profit increase if we implement a new loyalty program?” That’s because it’s much easier to quote results from something you did in the past...