by Kate Hogenson | Jul 7, 2020 | Banking, Loyalty Marketing, Loyalty Strategy
As chip technology in credit cards has made the purchase experience more secure, the gamers and fraudsters of the world have increasingly turned their sights to loyalty program rewards. Are you ready for these newly energized bad actors? Will machine learning protect...
by Kate Hogenson | May 14, 2020 | Loyalty Marketing, Loyalty Strategy
One of the many critical questions on the mind of retailers today is, “When we re-open, will my customers come back inside my stores?” At the heart of that question for store-based retailers is a fear that consumers have developed a stronger taste for shopping online...
by Kate Hogenson | May 15, 2019 | Retail Archive
Whenever marketers get together, there will always be conversation about The Next Big Trend – it’s right up there with, “Where’s the open bar?” It’s in the job title – Marketers need to anticipate where the market is going and lead their companies to innovate. It’s...
by Kate Hogenson | Nov 7, 2018 | Loyalty Marketing
Whenever marketers get together, there will always be conversation about The Next Big Trend – it’s right up there with, “Where’s the open bar?” It’s in the job title – MARKETers need to anticipate where the MARKET is going and lead their companies to innovate. It’s...
by Kate Hogenson | Jul 18, 2018 | Retail Archive
Some marketers are buying into a pervasive — and incorrect — belief that loyalty marketing is not as effective as it once was. However, cultivating customer loyalty is actually more important than ever. Competition within all consumer industries is high...
