by David Andreadakis | Mar 6, 2015 | Financial Services
With the adoption of unconventional banking methods (such as Apple Pay and PayPal), financial institutions are seeking new ways to improve their bottom line. Loyalty programs are emerging as an attractive option, with research demonstrating most customers only align...
by David Andreadakis | Oct 22, 2013 | Loyalty Marketing, Loyalty Strategy, Retail Archive
The latest loyalty program data show a customer-engagement drop – despite expanding retail loyalty program membership – so evaluating the strength of your program has never been more urgent. It’s imperative to review poor performance indicators and take action to...
by David Andreadakis | Sep 18, 2013 | Customer Experience & Engagement, Retail Archive
With the focus that’s been placed on loyalty data management, ‘rewarding’ customers with valueless or undesirable offerings can be one of the biggest challenges for today’s loyalty marketers. How can brands properly utilize data drive insights to deliver better...
by David Andreadakis | Aug 6, 2013 | Entertainment Archive
We’ve all heard the saying that a picture is worth 1000 words. Apparently, pie charts are also effective at getting a message across, which is why a recent First Researchreport on movie theaters sparked my interest. According to the report, ticket sales accounted for...
by David Andreadakis | Jun 14, 2013 | Restaurant & Dining, Retail Archive
Journalists might live by the phrase “nothing inspires quite like a deadline,” but loyalty marketers live by a different phrase: “Nothing inspires like negative news.” What do I mean by that? Problems that crop up can foster creativity and force new thinking. And...