2025 Holiday Guide and Insights
Kobie’s annual guide and ongoing insights for leveraging seasonal loyalty strategies in retail.
Holiday Mode: Activated
Win the season with Kobie’s annual Holiday Guide, designed to help leading brands prepare for and surpass consumer expectations throughout the holidays.
Break through the noise of discount fatigue and attention share by applying learnings from this year’s edition. From the state of the season, to essential strategies you can leverage, we’re preparing retailers to maximize loyalty with shoppers starting sooner than ever.
In The State of the Season, we break down the consumer and economic forces shaping this year’s holiday shopping.
The Q4 Battlefield reveals why the competition for attention and spend has never been fiercer—and what it takes to stand out.
Our 5 Essential Loyalty Strategies give retailers the playbook for driving meaningful engagement that lasts beyond discounts.
In Avoiding Loyalty Landmines, we flag the pitfalls that can erode relationships and leave money on the table.
And in How Kobie Can Help, we show how our strategy-led technology and expertise can turn fleeting holiday shoppers into long-term loyalists.
Download the 2025 Holiday Guide
More holiday insights
As the season unfolds, we’ll unpack trends in real-time and dive deeper into what’s driving consumer patterns and preferences. From loyalty data to research-backed recommendations, let Kobie guide you through retail’s most critical time of year.
Turning Holiday Activity into Year-Round Insights
The holidays create one of the richest opportunities to learn more about customers and set up smarter, more personalized engagement in Q1.
How to Win with Generational Spending this Season
This 2025 season is shaping up to be one of the most generationally distinct shopping cycles in years.
Holiday Signals Beneath the Surface
Retail comes with a flood of headlines from weekly sales data, discount trackers, and survey results. Cut through the noise to see the full story.
What Every Loyalty Leader Should Be Watching
The first signs of how the season may unfold are starting to show. Get ahead of the game to see emerging patterns that deserve attention.
About our team
With more than 35 years of experience, Kobie brings unmatched expertise to every retail engagement. Our in-house experts—ranging from Forrester-recognized Strategic Consultants and PhDs, to our dedicated Research Center of Excellence—don’t just follow loyalty trends, they shape them.
Backed by decades of hands-on retail partnerships, we analyze competitive dynamics, emerging technologies like AI, and consumer psychology to help brands understand what truly drives loyalty, leveraging insights across verticals to create differentiated strategies.
